Hispacoop and Erosky: More food, less waste
In 2016, Hispacoop ran a campaign called “Without Waste: Make the Most of Food”. There were three strands to the campaign: a study on consumer behaviour with regards to managing food and how waste is generated in the home, the publication on a guide on how to best store food so that it lasts longer, and a series of 30 talks around Spain that were directed at consumers with the aim of informing them on how to best conserve food in the home.
One of the most recent ones is the campaign jointly run by Hispacoop and Eroski: “Join sustainable consumption: Reduce, Reuse, Recycle”, aimed at raising consumer awareness on the issues of food waste reduction, resource reuse and correct leftovers and general litter disposal. Eroski has a dedicated webpage called “Zero Waste” on its website where it lists all last actions carried out to tackle food waste. Next to the co-operation with charities and food banks and the marketing of ugly vegetables, it has recently re-launched together with institutional partners the campaign “More food, less waste.”
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